Big Storm Brewing will join nine other Florida-based companies in New York City next month at a promotional event targeting millennial travelers.  The event, called Locally Sourced Sunshine will take place at the Royal Palms Shuffleboard Club in Brooklyn and is being organized by VISIT FLORIDA, the state’s official tourism marketing agency.

Big Storm was invited to help promote and represent Pasco County by Visit Pasco.

“This event is going to show the millennial travel audience and media that Visit Pasco is a competitive destination in the Florida tourism market. Big Storm was our first pick to represent Pasco as they are one of the most successful businesses to grow from the county. They started in Pasco and have invested in the local community, so who better to have represent us as a destination? Plus, they’re eye-catching branding and innovative, Florida-inspired beer flavors make them the perfect fit for this event,” said Kolby Kucyk of Visit Pasco.

The NYC reception is part of VISIT FLORIDA’s experience seekers audience campaign.  It’s a campaign designed to showcase Florida’s wide variety of cultural and culinary experiences with the goal of making Florida an inspiring destination for millennial travelers.

Research shows a majority of millennials are passionate about traveling with 52% wanting to travel as often as possible. 

“We always look forward to sharing our award-winning beer with other craft beer lovers from around the country. This is the kind of event that will help draw more visitors to Pasco so they can experience all the great things we have to offer,” said Big Storm founder Mike Bishop.

Locally Sourced Sunshine will take place on October 11th with the venue, a vintage-Florida shuffleboard club.  The reception, where guests will be able to sample food and drinks, is expected to attract about 500 people including travel reporters and social media influencers.

Other Florida representatives participating in the Locally Sourced Sunshine include Tampa chef Marty Blitz of Mise en Place, Florida Keys artist Pasta Pantaleo of Islamorada Arts District, Fort Myers chocolatier Ryan Love of Norman Love Confections, Punta Gorda’s Ben Voss of Alligator Bay Distillers and Ocala restaurant owner Rashad Jones of Big Lee’s BBQ and star of Food Network’s “Eat, Sleep, BBQ.”

Big Storm has three Florida taprooms. They are located at 839 Miramar St. in Cape Coral, 12707 49th St. in Clearwater and 2330 Success Dr. in Odessa.

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