I was invited to a recent event for the launch of Guinness’ new Blonde American Lager but unfortunately I was out of town and was unable to attend. Fortunately a few unlabeled bottles showed up at my front door a few days after the event so that I could still get a chance to try it.

It is the first release in the Guinness Discovery Series – “an innovative concept showcasing a range of new ‘fusion brew’ beer options, all to be released under the Guinness trademark. “

“Beer drinkers’ tastes are evolving and people are looking to try different flavors and styles, and we’re excited to show what Guinness is capable of beyond the traditional dark stout with Guinness® Blonde™ American Lager,” said Doug Campbell, Guinness Brand Director. “The beauty of this beer is that we’re able to produce a characteristically American-style lager, while fusing the standards of quality and taste expected of Guinness with a taste profile and color characteristics long loved by traditional American beer drinkers.”

The blend of three different hops gives this beer a nice floral, hoppy aroma.  The hops come out initially in the flavor but the malts come in with a buttered toast flavor to balance out the sip. Not too sweet nor too bitter. The carbonation adds some crispness and there was a faint citrus/fruity aftertaste helps finish off this refreshing beer.

Expect it to hit the shelves of your favorite retailer beginning in mid to late September 2014.